Case Study (Cubelelo)
About the Company:
Cubelelo offers cubing products to customers in India. They sell products like speed-cubing puzzles, cubic puzzles, and accessories like lubricants, tensioning tools, timers, etc. Also, they ensure that their products are genuine and of the best quality.
They also bring cubes and puzzles from popular brands like MoYu, Yuxin, GAN, QiYi, and more. Additionally, they organize and sponsor events to encourage cubing talent in the country. Cubelelo was launched back in 2014 by Jainendra Jain.
Website : Cubelelo
Challenges
The merchant had several requirements while setting up their affiliate program. They wanted to customize the affiliate portal by setting up a custom domain name. Additionally, they wanted to set up custom legal pages and a contact page for the program.
They also wanted to set up different commission rates for affiliates in their program. The merchant also wanted to set up targets to reward bonuses to affiliates and set up a tiered commission structure for them. Also, they wanted to offer coupon codes to affiliates for promotions.
The merchant was also looking to set up a multi-level affiliate network that would allow their affiliates to recruit newer affiliates under them. They were also looking for an easy way of generating invoices for commission payments.
Additionally, the merchant was looking to set up commission settings for their program that would prevent commissions for self-purchases made by customers. Finally, they also wished for a convenient way of registering the affiliates as their store customers.
Solutions
With GoAffPro, the merchant was capable of setting up the affiliate program as per their requirements. Our app offers various customization options for the affiliate portal, like setting up a custom domain name for the portal, brand primary color, custom brand font, custom legal pages, etc.
It also provides the option to set up different commission rates for affiliates in the program. Additionally, merchants can use the target bonus option to set bonus rewards for affiliates and the commission booster option to set up a tiered commission structure.
The app also provides the feature to generate coupon codes for affiliates automatically and set usage limits for them. There is also the option to set up a multi-level affiliate network for affiliates in the program, allowing them to recruit new affiliates under them.
Additionally, there is an option for generating invoices for commission payments to affiliates and setting up commission payment settings like minimum payout amount. Furthermore, the app offers a dedicated feature to register affiliates as store customers automatically.
Affiliate Portal Customization
Custom domain name
GoAffPro provides the option to set up a custom domain name for the affiliate portal. The merchant used this option to set a custom name for their portal: https://partners.cubelelo.com
Brand primary color
The merchant used the brand primary color option to customize the color of the buttons on the affiliate portal pages like the landing page, signup page, login page, and the affiliate dashboard. It will also change the color of the header image on the landing page.
Brand font
Our app also provides the feature to set up a custom font for the affiliate portal. It overrides the default font set for the affiliate portal. The merchant used this to set "Avenir" as the font of their affiliate portal.
Custom legal pages
The merchant used the legal pages option to set up custom legal pages for their affiliate program. They added the links to their own terms and conditions and privacy policy pages.
Custom contact page
The app also offers the option to add a custom contact page for the affiliate portal. Affiliates can use this page to contact the merchant. The merchant used this to link to their own store's contact page.
Affiliate Commissions
The merchant used this option to set up varying commission rates for affiliates in their program. They used this to set up commissions ranging from 2% to 10% for the affiliates.
It also allows them to manage different types of affiliates in their program.
Affiliate Rewards
Target bonus
Our app also offers the target bonus option to set reward bonuses for affiliates in the program. The merchant used this option to set up multiple targets for affiliates based on the number of orders parameter.
When affiliates achieve the number of orders set for the target, they will earn the bonus amount set for it.
Commission booster
The merchant also used the commission booster option to set up a tiered commission structure for their affiliate program. To set up the tiers, they set up multiple boosters based on the number of orders parameter.
Additionally, they set the boosters to boost the existing commission of affiliates by 50%.
Referral Coupon Codes
Automatic coupon codes
The merchant also used the automatic coupon codes option to generate referral coupon codes for affiliates automatically. These coupons are displayed to affiliates within their dashboards and can be shared by them in their promotions.
Additionally, our app supports coupon code tracking, wherein it can track sales made using an affiliate's coupon code in the store.
Usage limits
They also set up usage limits for the referral coupon codes. They enabled the one-use per customer option, which limits the referral coupon usage to once per customer.
Also, they set up a minimum order value so that referral coupons get applied only if the order value exceeds the minimum order value set within our app.
Multi-level Network
Our app also offers the option to set up a multi-level network for the affiliate program. It allows affiliates in the program to recruit newer affiliates and earn network commissions on the sales referred by these downline affiliates.
The merchant used this option to set up a multi-level affiliate network in their program. They also set the commission calculation method for the network commissions as dynamic, where it gets calculated as the percentage of the sales commission of the affiliate who referred the sale.
Commission Payment
Invoices
Our app also provides the feature of automatically generating invoices for commission payments to affiliates. The merchant enabled this option, allowing them to download invoices for the payments made to affiliates.
Minimum payment amount
The app also provides the option to set up a minimum payout amount for payments to affiliates. The merchant used this option to set up a minimum amount that affiliates will need to surpass to get paid their commissions.
Account Sync
Our app also offers the option to register affiliates as store customers automatically. The merchant enabled this option, so their affiliates can become store customers without manually registering for it. It also tags the synced accounts with tags that the merchant has set.
Conclusion
Cubelelo has been using GoAffPro for over two years now. They have been able to set up and run their program effectively. They have over 40 affiliates in their program whose referral orders have brought them over six figures in revenue.
References
Affiliate Portal Customization
Custom domain name: Link
Brand primary color: Link
Brand font: Link
Custom legal pages: Link
Custom contact page: Link
Affiliate Commissions:
Set standard commission for affiliate: Link
Affiliate Rewards
Set target bonus: Link
Set commission boosters: Link
Referral Coupon Codes
Setup automatic coupon codes: Link
Set usage limit for customers: Link
Set minimum order value for coupons: Link
Multi-level Network
Enable multi-level marketing: Link
Setup levels and commissions: Link
Choose commission calculation method: Link
Commission Payments
Invoices for affiliate payments: Link
Set minimum payout for affiliates: Link
Account Sync
Register affiliates as store customers: Link