Case Study (GFuel)
About the Company
GFuel offers energy drink formula to their customers. All of their products are made using natural ingredients. Also, they are both sugar-free and gluten-free.
They offer various products such as energy formulas, hydration formulas, and energy cans. Their products are marketed mainly toward gamers and eSports athletes. GFuel was founded by Clifford Morgan back in 2012.
Website: GFuel
Challenges
The merchant had various requirements while setting up their affiliate program. They wanted to set up multiple affiliate groups for easier management of affiliates in their program. They also wanted to offer coupon codes to affiliates for use in promotions.
Also, they wanted to customize their affiliate portal by setting up a custom domain name. The merchant also wanted to set up custom legal pages and the brand font for their program. They also wanted to display referral analytics to affiliates in their dashboard.
Additionally, the merchant wanted to collect W9 forms from their affiliates. They also wanted a convenient method of making payments to affiliates and generating invoices for those commission payments.
The merchant also wanted to provide affiliates with media files for use in promotions. Finally, they were also looking at integration with email marketing apps.
Solutions
With GoAffPro, the merchant did get the features to set up the affiliate program as per their requirements. Our app does offer the option to create affiliate groups for easier management of affiliates. It also provides the feature to generate referral coupon codes for affiliates for use in their promotions.
Also, our app offers various customization features for the affiliate portal. These include setting up a custom domain name for the affiliate portal, custom legal pages, custom brand font, and more. There is also the option to display advanced analytics to affiliates in their dashboard.
Furthermore, the app also offers the option to collect W9 forms from affiliates, make in-app payments through PayPal Payouts and generate invoices automatically. There is also the option to provide creative media files to affiliates. Additionally, our app does offer third-party integration with email marketing apps such as Klaviyo, MailChimp, etc.
Affiliate Portal Customization
Custom domain name
GoAffPro offers the option to set up a custom domain name for the affiliate portal. The merchant used this option to set up https://affiliates.gfuel.com/ as the name for their affiliate portal.
Brand font
The merchant used the brand font option to set a custom font for their affiliate portal. It overrides the default font and will get displayed to affiliates in their dashboard.
Brand primary color
They also used the brand primary color option to customize the colors of the buttons and header image in the affiliate portal. It will apply to the landing page, signup page, login page, and affiliate dashboard.
Custom legal pages
Our app also offers the option to set up custom legal pages for the affiliate program. The merchant used this option to set up a custom terms and conditions page for their program.
Advanced analytics
The merchant also enabled the advanced analytics tab for affiliates in their dashboard. It adds the analytics tab to their dashboard displaying detailed referral analytics.
Widgets and analytics
Our app also offers the option to add widgets to the affiliate dashboard. The merchant used this option to showcase the product sold widget and traffic source widget to affiliates in their dashboard.
Affiliate Groups
The merchant used the affiliate groups option to create multiple groups in their program. It allows them to manage different types of affiliates in their program easily.
Additionally, they have also set up different commission structures for these groups.
Referral Coupon Codes
Our app also offers the option to generate referral coupon codes for affiliates. Affiliates can share these coupon codes in their promotions. The merchant used this option to assign coupon codes to affiliates in their program.
The app also supports coupon code tracking, allowing affiliates to earn commissions on purchases made by customers using their coupon codes.
W9 Form
The merchant also enabled the W9 forms option for their affiliates. It allows affiliates to fill in the W9 form from within their dashboard.
The signed W9 forms then get sent to the merchant's email automatically. Also, the merchant can access these signed forms from their dashboard.
PayPal Payouts
GoAffPro also offers the option for sending commission payments to affiliates from within the app using PayPal Payouts. It also allows for bulk payments to affiliates.
The merchant integrated PayPal Payouts and uses it to make commission payments to their affiliates.
Invoices
Our app also offers the option to generate invoices for commission payments made to affiliates. The merchant enabled this option and also customized the invoice template.
They also enabled the option, allowing affiliates to download these payment invoices from their dashboard.
Creative Media
The merchant also used the creative media files option to upload media files for their affiliates. Affiliates can access these files from within their dashboard. They can use these media files for their promotions.
MailChimp Integration
Our app also offers the option to integrate third-party apps. The merchant used the MailChimp integration option to sync their affiliate data to a MailChimp list.
Manager Accounts
The merchant used the manager accounts option to create manager accounts for their team members. It allows members of their team to access the merchant admin panel.
They can access the merchant admin panel using their manager account credentials from the master portal: https://app.goaffpro.com/master
Conclusion
GFuel has been using GoAffPro for over two years now. They have been able to set up and run their program successfully. Their program has received a great reception. They have over 1100+ affiliates in their program, whose referral sales have bought them over eight figures in revenue.
References
Affiliate Portal Customization
Custom domain name: Link
Setup brand font: Link
Setup brand primary color: Link
Setup custom legal pages: Link
Advanced analytics for affiliates: Link
Widgets & Analytics: Link
Affiliate Groups
Create affiliate groups: Link
Add affiliates in groups: Link
Referral Coupon Codes
Setup automatic coupon codes: Link
Set discount value for coupon codes: Link
Assign coupon code to affiliates: Link
W9 Form
Enable W9 form for affiliates: Link
PayPal Payouts
Setup PayPal Payouts: Link
Pay affiliates using PayPal Payouts: Link
Invoices
Invoices for affiliate payments: Link
Customize invoice template: Link
Enable invoice download for affiliates: Link
Creative Media
Upload creative media files: Link
MailChimp Integration
Setup MailChimp integration: Link
Manager Accounts
Create manager accounts: Link